News

14Jun2012

New website is a real winner

ACUTEC has given a leading sports provider’s website a healthy new look.

The company has provided an upgrade to the Coventry Sports Trust website – www.coventrysports.co.uk – to make it more user-friendly and functional for the trust’s customers.

The Sports Trust – which operates the sports centre in Fairfax Street, Brandon Wood Golf Course, Foleshill Sports and Leisure Centre, Tile Hill Wood Sports Centre and Moat House Leisure and Neighbourhood Centre – needed an upgrade to its ‘tired’ site.

That meant making it much easier to navigate and giving pages a more consistent look and feel. It has also seen ACUTEC help drive traffic to the organisation’s social media feeds.

The work on the site has just entered its final phase but Abi O’Leary, of Coventry Sports Trust, said the improvements were already clear to see.

She said: “The website just didn’t function as it should and customers found it difficult to navigate. Also, it needed to be more uniform throughout and much more user-friendly.

“We got talking to ACUTEC at a networking event in December and told them about our problem. The fact that they were local and a fellow Coventry and Warwickshire Chamber member played a big part in our decision.

“They came in straight away and have worked with us by understanding what we wanted from the site rather than being prescriptive.

“As well as improving the website dramatically, they have also provided social media plug-ins and that is already boosting our Twitter following and our Facebook ‘likes’.”

Helen Brewster, client experience director at ACUTEC, said it was proving to be a healthy relationship with Coventry Sports Trust.

She said: “Of course, you have to get the technology right but it is about much more than that. We are big believers in networking and getting out and talking to people.

“That’s how this contract came about and we always approach our work with the people in mind rather than the technology.

“We got to grips with why people were struggling to use the website and why they were having to submit enquiries to the team at the trust rather than finding the information that was already there on the web.

“We then set about solving that problem in the most efficient and effective way and already the website is proving to be more popular and useful than ever for Coventry Sports Trust.”

Pictured: Steve Best, of ACUTEC, with Abi O’Leary, of Coventry Sports Trust

Link:  Midlands Business News

  • 14 Jun, 2012
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