ACUTEC swapped megabytes for soundbites to give its clients an insight into the world of PR.

Left to right: Adam Dent – ADVENT PR, Alan Setchell – Woodway Engineering, Michael Hammon – Hammons Solicitors, Helen Brewster – ACUTEC, Beth Webb – Hammons Solicitors, Sharon Veitch – Tappex, Abi O’Leary – Coventry Sports Trust, Andy Watts – Webro
Adam Dent, managing director of Advent Communications, was invited to speak at the company’s client open day event at the office in Coleshill.
ACUTEC hosts several events throughout the year on a range of topics including the latest developments in IT as well as other areas of business.
Helen Brewster, of ACUTEC, said: “We like to get to know our clients and their businesses because that helps hugely in the way we can support them.
“There is a misconception that IT companies are not the best communicators, especially when it comes to face-to-face relationships but we have recognised how important clear lines of communication are in ensuring we meet and surpass the needs of our clients.
“We have some very talented IT experts here and getting under the skin of our clients’ businesses makes it much easier to advise and help them.
“Our open days give us a chance to get together and meet face-to-face and we were delighted that Adam could join us to give us an inside view on PR.”
Dent said: “The horizon is changing when it comes to PR but many of the guiding principles remain the same whether you are writing for a newspaper or operating in social media.
“Every company has a story to tell, but it is a case of identifying what makes a good story and writing them in the correct way to appeal to the media.”













